SOCIAL MEDIA MARKETING
Today’s economy’s key driving force is ever changing and marketers, whether they’ve been in the game for a while or
are new to the field, must bring their a-game if they don’t want to fall behind. Entrepreneurs have come to the understanding that the only logical thing left to do in a world swarming with competitors is to create a website for
their business and focus their efforts on building and revamping their online advertising strategy.
However, investing your money in online ads poses its own new challenges, as you’ll be dealing with many different
types of ads and platforms. With this in mind, we’ve compiled a thorough and in-depth guide to the different ad types and formats out there to help you build a solid online advertising strategy and spend your budget wisely.
With more than half of the people on earth using social platforms, you simply can’t ignore social media advertising.
In fact, social media ad spend has already surpassed printed ads and ranks as the third-largest advertising channel, behind TV and paid search.
Promoting your business via social media you’ll be able to reach and target specific audiences across the different channels, drive leads and sales, and leverage a variety of ad formats so that they best serve your marketing goals.
When choosing the best social media ad format, ask yourself who your target audience is and which platforms they use, as well as the characteristics of the action you’re trying to promote. Knowing the different features and advantages
each social ad strategy can offer you will help you figure out where to invest your money for better results.