Branding is incredibly important for any business. It’s not just the uniform you wear to portray your company, it’s a form of being. Crafted correctly, it’ll help you attract your target audience just by doing you, as well as enticing new customers along the way. When it comes to social media branding for your business, you have even more aspects to tend to. From building and scheduling social content to engaging with and catering to your audience,
developing and maintaining your social brand can become a job of its own.
Don’t worry, though. With our guidance, positioning your business on major social outlets such as Facebook, Instagram and Twitter, can be a semi-painless task.
What’s a brand?
What is a brand?
A brand is a feature or set of features that distinguish one organization from another. A brand is typically comprised of a name, tagline, logo or symbol, design, brand voice, and more. It also refers to the overall experience a customer undergoes when interacting with a business — as a shopper, customer, social media follower, or mere passerby.
What is branding?
Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services.
Branding is an iterative process and requires getting in touch with the heart of your customers and your business.
Your brand is arguably one of your organization’s most important assets. It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.